If you’re interested in volunteering with Housing With Hope,
Volunteer Advisory Board
She has over 20 years of experiences in nearly every aspect of marketing including advertising, communications, digital media, public relations, direct mail, research, and sales. She has worked with Fortune 500 companies, start-up ventures, small businesses, and solopreneurs. Her diverse background gives her a unique understanding and perspective when it comes to strategic positioning and decision making.
She is a results-orientated marketing partner that provides not only strategy, but also the ability to implement programs in every capacity of marketing. She is truly a CMO for hire that helps entrepreneurs keep up with the demands of marketing their small businesses.
As Director of Strategy & Development for the Housing With Hope Volunteer Advisory Board, she will chair the strategic planning process and assist with development and execution of selected programs. Additionally, Cher will research emerging trends and present business, marketing, and/or fundraising opportunities to the company's executive leadership team. She and Gina Marie Mattei of Revelation Creative share not only marketing expertise, but the commitment to improve the lives of seniors in the community. Joining forces allows them to best position Housing With Hope for continued success through thoughtful and engaging marketing campaigns that raise awareness and encourage those who have the room in their heart and the ability to give and contribute to the powerfully impactful mission of this organization.
When asked why she has decided to commit her time and energy to Housing With Hope, Cher stated, “Growing up I saw firsthand the importance that a community lends to our elderly. My grandmother lived with us my whole life, and I got to witness how her health and emotional wellbeing would shift any time she had a reason to socialize. Staying engaged with a community outside our home gave her purpose and a sense of belonging. And truth be told, when Abuelita was happy, the rest of the family was happy. My goal is that by supporting Housing With Hope, I am able to give that gift of emotional wellbeing and happiness to other families.”
She lends her talents to the Housing With Hope Volunteer Advisory Board to propel our organization’s mission forward through thoughtful engagement campaigns that encourage those who ‘have’ to give back to help seniors thrive in our local communities. Joining forces with Cher Krumins-Beens of CKB Marketing + Branding, these two professional powerhouses combine their marketing know-how to broaden the reach of Housing With Hope and increase awareness about the organization. Their ultimate goal is to inspire commitment in others to join in this mission to improve lives for senior citizens.
When asked why she has decided to commit her time and energy to Housing With Hope, Gina Marie stated, “As a child of two hardworking parents, I had the honor of having my grandmother provide my childcare growing up. We formed an unbreakable bond with many cherished memories. Her unconditional love is something I keep in my heart to this day. The moments we shared were absolute treasures. I moved back to New Jersey from graduate school in Virginia many moons ago so that I could be with her as her health flagged in her later years. I held her hand as she transitioned from this world to the next. It breaks my heart to know that there are elderly members of our community who live independently, but without the help and support they need to live out their Golden Years to the fullest. For this reason, I passionately support the work that Housing With Hope does to bring smiles, love, joy, and, yes – HOPE to those who have raised us.”
Beginning in 2019, Mr. Purce has lent his time in a fundraising capacity to Housing With Hope. Through his experience in non-for-profit work, he has been able to leverage experience and successes in the area of charitable giving to help drive efforts.
He looks forward to helping advance the organization’s fundraising efforts through initiatives and corporate outreach in the tri-state area.
Regarding why Mr. Purce has decided to volunteer his time to Housing with Hope, he had the following to say: “Some of my fondest memories as a child were having the ability to spend time with my paternal grandparents due to their proximity to where I lived. Unfortunately, that was not the case with my maternal grandparents, who resided in rural upstate NY. There came times when having a family member around for support and care was difficult and the ability to provide that care became of utmost concern. Through the initiatives that Housing with Hope is providing, no elderly person should be left wondering when their next interaction with a loved one or volunteer will occur.”
Helping the Elderly Live Fulfilled Golden Years
Working to bring an end to loneliness and social isolation for the elderly and fulfilling their lives with purpose and joy as active and valued members of the community.Join Us